Some of fashion’s greatest talents have been NewGen winners,
from Alexander McQueen to J.W. Anderson to Christopher Kane. Today, the
British Fashion Council announced its next crop of rising stars who
will receive support from NewGen and Topshop to show their Spring ’15
collections at a London fashion week. Who will be the next Mary Katrantzou
or Nicholas Kirkwood? According to the NewGen committee, it’s Lucas
Nascimento, 1205, Marques’Almeida (Fall 2014 collection, pictured, left),
Ashley Williams, Danielle Romeril, Faustine Steinmetz, Ryan Lo, and
Claire Borrow. (Many of them are making their return to NewGen, but
Williams and Steinmetz are first-timers.)
As part of the program, each of them will present on the LFW schedule
(September 12-16), and they’ll have their own showroom for four hours
after their show for sales appointments with buyers.
NewGen is the BFC’s primary outlet for supporting the best of
London’s up-and-coming designers. Chaired by Sarah Mower, the NewGen
committee selects designers they believe have the creativity, design
aesthetic, and point of difference to handle NewGen’s program. The BFC
also gives each designer individualized support and access to business
seminars to help them build their global brands.
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