Being a Tidal subscriber can have its perks.
On late Wednesday evening, Rihanna hosted a surprise premiere party for 80 lucky fans to debut her latest music video B***h Better Have My Money.
The 27-year-old chart-topping songstress blindfolded the chosen subscribers to board a private bus for an undisclosed location, where she welcomed them by yelling: 'Thank you for allowing me and Tidal to kidnap you!'
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Hostess with the most-ess: Rihanna hosted a surprise premiere party for 80 lucky fans to debut her latest music video B***h Better Have My Money in Los Angeles on Wednesday.
Rihanna held the invite only event at the Bob Baker Marionette Theater in Los Angeles to screen the very first look at her newest music video.
Fans were contacted via e-mail to take part in the intimate event, and had no clue that they would be the special few to view the hotly anticipated visual imagery, much less be meeting RiRi herself.
The Jay Z-owned company urged users to RSVP for a private Rihanna event on Monday morning and had contacted the contest winners early the next day with a note containing little to no instruction.
For Tidal only: The 27-year-old recording artist held an exclusive event at the Bob Baker Marionette Theater in LA to screen the very first look at her newest music video for BBHMM
Get summer ready in a white slip dress by Louise Alsop
Rihanna is never shy to work a leftfield look or a new designer.
And at the launch of her latest video in Los Angeles the pop starlet once again went her own way when it came to her outfit, rocking a mini dress by up and coming name Louise Alsop, styled with a pair of black Puma sneakers.
Louise Alsop is a London based designer who trained at Westminster University and who has shown at Fashion East. Rihanna's dress, with its patchwork details, is from her SS15 collection which was firmly rooted in the 1990s with an updated grungey aesthetic.
Slip dresses have been making a comeback since AW13 with designers like Marc Jacobs and Louis Vuitton bringing them back with a vengeance. They're perfect for summer, however, and will be a staple piece of your wardrobe whether you're at a festival, the beach or having a picnic in the park.
Super secret: Members of #RihannaNavy were all loaded onto a bus with blacked-out windows and instructed to shield their eyes with a mask that had the streaming service's logo emblazoned on the front
On Wednesday, members of #RihannaNavy were all loaded onto a bus with blacked-out windows and instructed to shield their eyes with a mask that had the streaming service's logo emblazoned on the front.
They were in for a real treat indeed. Rihanna screened the entire BBHMM music video for the 80 few and shortly after made an appearance.
'Did you like it?' she asked the crowd.
'Thank you guys for allowing me and Tidal to kidnap you and bring you here to see an exclusive premiere of BBHMM.'
Fan reception: 'Thank you guys for allowing me and Tidal to kidnap you and bring you here to see an exclusive premiere of BBHMM'
Badgal RiRi: The flame-haired beauty was dressed in a white mini dress, covered up with a baggy black jacket and opted for comfort with black sneakers
Premier party: The Jay Z-owned company urged users to RSVP for a private Rihanna event on Monday morning and had contacted the contest winners early the next day with a note containing little to no instruction
The flame-haired beauty was dressed in a white mini dress, covered up with a baggy black jacket and opted for comfort with black sneakers.
That same night, Rihanna surprisingly debuted the music video publicly on YouTube instead of sharing it exclusively on Tidal, much like her famous friends Beyonce and Nicki Minaj.
Since releasing the explicit music video online, BBHMM has already garnered over 8 million views and rave reviews from fans.
Rihanna co-directed the racy video with the French collective MegaForce.
The provocative scenes are completely no holds barred, chock full of nudity and bloody murder scenes.
Mingle with the icon: The lucky 80 were able to have an intimate meet and greet with her fans
Surprise! Attendees had no clue that they would be the special few to view the hotly anticipated visual imagery, much less be meeting RiRi herself
Cheers! Rihanna also shared a few cocktails with the group even providing free alcohol and food at the event
The Barbadian beauty had taken to Instagram ahead of the video's midnight release, gushing: '#BBHMMvideo Ya girl got director skillz!!! The concept for this piece came to me 8 months ago!!! So you can imagine how anxious I am right now!!! #MIDNIGHT on #VEVO.'
And in more good news for Rihanna, it was recently announced that she had become the first artist to surpass more than 100 million cumulative digital singles by the Recording Industry Association of America.
The recording industry's digital single certification counts download sales and on-demand streams in the United States.
Not only is Rihanna the highest-selling digital recording artist, she has a knack for attracting magazine readers. Her March Harper's Bazaar cover boosted sales for the publication and was dubbed as the solution to declining magazine sales.
That same night: She surprisingly debuted the music video publicly on YouTube instead of sharing it exclusively on Tidal, much like her famous friends Beyonce and Nicki Minaj
In more good news: It was recently announced that she had become the first artist to surpass more than 100 million cumulative digital singles by the Recording Industry Association of America
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3148124/Thank-allowing-kidnap-Rihanna-surprises-80-Tidal-subscribers-exclusive-B-h-Better-Money-music-video-premiere-party-LA.html#ixzz3ewCcBONw
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