Very Exclusive Launches: What's It All About?

NEW accessible luxury website Very Exclusive - helmed by My Wardrobe founder Sarah Curran and operated by the same retail company as Very.co.uk - goes live tonight, and we have the first look at the site.

"Some people in the industry, friends, warned me that I wouldn't be able to make the project what I wanted, that I wouldn't have full control, but Shop Direct have been incredibly trusting of me and the team," Sarah Curran told us. "The site is everything that I believe in, everything I believe that fashion should be: it's fun, exciting and accessible to all."

Karen Millen Biker Jacket

Karen Millen red jacket "As soon as I saw this season's collection, I couldn't take my eyes of this jacket. It's beautifully cut and the colour just pops. You just can't have enough jackets!"

By Terry Baume de Rose

“I can’t remember the last time I wore lipstick or lip gloss, but Baume de Rose by By Terry gives a natural pink sheen and is perfectly sized to carry around. It smells divine too.”

Lucy Choi Heels

“I usually make a statement through my shoes and accessories and a pair of heels can transform an outfit. These Lucy Choi heels have been designed exclusively for our launch and are perfect for both day and night.”

Current Elliot Beatnik Jeans

“I’ve always been a big fan of the Boyfriend, but this season it’s all about the Girlfriend jean. The cut is slightly slimmer, so creates a really flattering silhouette. I will wear these with a blazer for day with a pair of killer heels and lots of jewellery.”

Eddie Borgo Ring

“I love statement jewellery and in fact I call it my armour. Eddie Borgo is a master when it comes to eye catching and often fierce jewellery, just like this ring.”

Lord & Berry Mascara

"I wear very limited make-up, but mascara always opens your eyes and frames your face. Lord & Berry is absolutely a need-to-know brand. I've tried many mascaras, but this thickens and lengthens without clogging your lashes for a natural look."

This Works Deep Sleep Pillow Spray

“A friend introduced me to this cult product and it really does work. I spray it onto my bed every night and it immediately relaxes me helping me to drift off. A great one for long haul flights as well.”